On negative campaigns
When will politicians learn that negative campaigning really only achieves one thing—lower voter turnout? A friend campaigning for Congress spent much of his campaign attacking his opponent. When I asked others in his district what they thought of my friend, they said they knew little of his views and felt his attacks on his opponent were overly nasty. Needless to say, he lost the primary.
Back when Bill Clinton ran for President, his staff had a phrase they kept repeating to stay on message: “It’s the economy stupid.” Focusing on this message achieved exactly what Clinton needed to win the Presidency. Voters knew where he stood on the issues and why he would be better than his opponents.
Give me a politician who can clearly state his stance over one who slings mud any day!
(1) comment       Leave a Comment
Flag it: