Posted By: maveneditor on
PHILADELPHIA (May 26, 2008) - Maven Magazine, the local online magazine for social and style conscious women, is about to celebrate its first anniversary.
Launched on June 15, 2007, Maven was created due to frustration over a lack of quality local information on all that young professional women seek when they enter the work world, move to a new city, or move into the next phases of their lives.
Maven covers fashion, beauty, home décor, relationships, health and fitness, finance, careers, events and more. All articles are written by local people and cover topics and trends found in national print women's magazines as well as national women's websites, but cover these topics from a local perspective.
Often magazines and websites tell you about national trends of interest to women but they fail to adequately provide information to women on how and where to implement these trends where they live. Yes, they talk about the latest and greatest in New York and LA, but most American women do not live in either of these locations. So how do women find the latest and greatest in their communities?
Maven took off faster than expected. It is the beginning of what is hoped will continue to be a viral marketing success story. In addition to the original email list consisting of primarily GenX and Millennials who are very active on the internet to begin with, Maven has always had at least 25 local writers at a time and each of these writers has their own loyal friends and family list that have been exposed to the site to read that writer's latest column. Then consider the local businesses and people Maven writes about - each of those has a customer, friends and family list that has been exposed to the site as well. Add to this the fact that those featured in the publication tend to place links to the articles written about them on their sites and Maven continues to increase exposure to the magazine this way as well.
Maven Magazine will begin launching twice per month starting with the anniversary month this June and look for a completely revamped and much more interactive site to go live in the 3rd quarter of 2008. You can also expect Maven to launch in additional cities soon after the redesigned site launches here in Philadelphia. Those plans are already underway.
For more information please visit the website at www.philadelphiamaven.com
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anniversary, philadelphia, women, maven magazine
